GTM Engineer
📍Mexico City | Full-time | Start Date: ASAP
Would you like to be part of an innovative company with a significant social impact? Innovamat is looking for someone like you.
About Innovamat
Innovamat is a fast-growing educational organization on a mission to transform how mathematics is taught and learned.
With 300+ teammates across 10 countries, we’re building a new generation of math education grounded in research, teacher empowerment, and real classroom impact. Today, our programs are used by 27,000+ teachers across 2,600+ schools, reaching more than 600,000 students worldwide.
And we’re scaling quickly. Our U.S. business is one of Innovamat’s biggest growth opportunities, with an expanding presence across New York, California, Texas, and beyond. We’re growing our school network and teams every month, putting us at an exciting inflection point: the foundation is built, but there is still enormous room to shape what comes next.
At the heart of what we do is research. We draw on learning science and research into mathematical thinking to create curriculum and technology designed to make a meaningful difference in real classrooms. We’re proud to work alongside leading thinkers in mathematics education, including Peter Liljedahl, author of Building Thinking Classrooms.
We bring that same mindset to how we build the company. We question assumptions, test ideas, use data to learn, and continuously improve. We move fast, take ownership, and care deeply about turning ambitious ideas into real-world impact for teachers and students.
About the Role
We’re looking for a GTM Engineer to help us build and scale Innovamat’s go-to-market engine.
This is a highly strategic and hands-on role sitting at the intersection of strategy, sales, growth, data, and technology. You’ll work closely with our leadership team to understand how we can reach the right schools and decision-makers more effectively, build scalable outbound systems, and continuously improve how we generate pipeline.
You’ll be expected to think like a strategist and operate like a builder.
You’ll work on questions such as:
Who are the highest-potential customers and markets for Innovamat?
How should we segment and prioritize our prospects?
Which channels, messages, and approaches generate the best results?
How can we use data, AI, and automation to make our GTM engine more efficient?
Where are the biggest bottlenecks in our funnel?
How do we turn what works into repeatable processes that can scale?
You’ll initially work closely with our existing BDR organization, with the opportunity to eventually take leadership of the BDR team in Mexico City.
This is a great opportunity for someone who wants to have real ownership, learn incredibly fast, and help build a modern GTM engine from the ground up.
Key Responsibilities
1. Build & Optimize the GTM Engine
Develop and continuously improve our outbound and prospecting strategy.
Define ICPs, segmentation, prioritization, territories, and targeting strategies.
Identify new channels, tools, and approaches to generate qualified pipeline.
Analyze funnel performance and identify opportunities to improve conversion and efficiency.
Build scalable processes that allow the team to grow without sacrificing quality.
2. Data, AI & Automation
Use data to identify opportunities, diagnose problems, and make better GTM decisions.
Experiment with AI, automation, and new technologies to improve prospecting and productivity.
Evaluate and implement tools that make our GTM motion more scalable.
Build dashboards and systems to track performance and generate actionable insights.
Run experiments, measure results, and scale what works.
3. Strategic & Commercial Projects
Partner with Growth, Marketing, Sales, and leadership on strategic GTM initiatives.
Support market expansion and new territory strategies.
Translate business questions into structured analyses and actionable recommendations.
Lead projects from idea to execution, coordinating stakeholders across teams.
Continuously challenge how we work and look for opportunities to improve.
4. BDR Leadership & Development
As you grow into the role, you’ll have the opportunity to lead and develop our BDR team in Mexico City.
Establish clear goals, metrics, and operating rhythms for the team.
Coach BDRs and help them improve their performance and skills.
Build a culture of ownership, learning, and high performance.
Use data to identify performance trends and opportunities for improvement.
Help define the structure and strategy of the BDR organization as Innovamat scales.
What We’re Looking For
We care less about your resume than how you think, how fast you learn, and the energy you bring to building something meaningful.
Experience
2–5 years of experience in a high-performing environment such as a startup, consulting, sales strategy, growth, RevOps, business development, or a similar role.
Experience working with GTM, sales, growth, or commercial teams.
Experience using data, technology, or automation to improve business processes.
Previous experience managing or mentoring people is a plus.
Experience in an international environment is a plus.
Skills
Strong analytical and problem-solving skills.
Commercially minded and obsessed with understanding what drives results.
Comfortable working with data, spreadsheets, CRM systems, and new technologies.
Strong interest in AI, automation, and GTM tooling.
Excellent communication and stakeholder management skills.
Able to turn ambiguous problems into clear, actionable plans.
Fluent in English and Spanish.
Mindsets You Embody
We aim high: You set ambitious goals and are always looking for ways to raise the bar.
We are owners: You take responsibility for outcomes, act proactively, and follow things through.
We move fast: You’re comfortable with ambiguity, experimentation, and changing direction when the data tells you to.
We are eager to learn: You’re curious, ask questions, seek feedback, and constantly look for better ways to do things.
We are humble: You care more about finding the right answer than being right. You listen, collaborate, and learn from others.
We enjoy the ride: You bring positive energy, resilience, and enthusiasm to the work — even when things get challenging.
Beyond our values, we’re looking for someone who is entrepreneurial, highly curious, analytical, hands-on, and hungry to build something from scratch. You don’t need to know everything today. We’re looking for someone with the drive and ability to figure things out.
What You’ll Get
The opportunity to build a GTM engine from the ground up at a fast-growing international company.
A high-ownership role with direct exposure to leadership and commercial strategy.
A fast-learning environment where your ideas can quickly turn into action.
Competitive salary and benefits.
100% company-paid medical, dental, and vision insurance.
22 days of PTO, plus a full week off over Christmas to truly recharge.
Opportunities to travel to the US for team meetups, events, and more.
Wellhub (Gympass) membership in Mexico City and Terapify to support your physical and mental wellbeing.
Plenty of room to grow as Innovamat continues to scale.
If you think you are that person we are looking for, we would love to meet you!
- Team
- Marketing & Communications
- Locations
- Mexico City, Mexico